Why We’re Opening Redemption Rock Brewing Co.

New taproom in Worcester, Mass.

By Dani Babineau

Why are we opening a brewery?

This is not a Frequently Asked Question. We’ve literally never had to answer this question. To anyone that knows us, the reason’s always been clear:

We’re f*cking obsessed with craft beer.

After falling in love with beer, the overwhelming temptation of “following your dreams” and “doing what you love” took over for us rather quickly. And with a hefty amount of learnin’, thinkin’, and workin’, here we are -- opening a brewery.

That's why we're opening a brewery - but why are we opening this brewery. Redemption Rock Brewing Co., in particular?

Let’s start with a bit of history. When it comes to craft beer, our team was born and raised in the beer festival scene. From Drink Craft Beer to NERAX, there’s nary a fest we haven’t volunteered for in Boston in the last several years.

When we think about what we love about craft beer, the beer fest experience is a good place to start. To us, craft beer is about getting friends together and exploring the wide world of craft beer. It’s about trying new and exciting things, making new friends along the way, and getting to meet the good people that brew the stuff. And it’s about getting swept up in it all.

That’s what we’re trying to capture at Redemption Rock Brewing: good times with friends, an opportunity to explore all that beer has to offer, and a strong sense of camaraderie and community.

We’re about good beer and good times - for both hardcore beer nerds and casual fans, and traditionalists and experimentalists alike. We’re not interested in chasing trends and we're not guardians of history, either. We’re dedicated to high-quality, fun beer - in all its forms.

And we’re dedicated to doing it the right way. We’ll work to be a positive contributor to our community and our environment. While beer is important to us, these are the things that really, actually matter. 

If this all sounds simple, it’s because it is. We'll be the ones keeping eyes on the details. For you, it’s just good beer, good times, and good people. We think that’s a winning combination, and that’s why we’re opening Redemption Rock Brewing Co.