A Crowler Art Q&A with Coca Shahed

A Crowler Art Q&A with Coca Shahed

Our current crowler label, created by local artist Coca Shahed, is a fun and beautiful piece. It’s full of Worcester easter eggs and many personal symbols that tell the story of the artist’s life.

But underneath all the fun parts, there’s an acutely serious and important message - about race relations and diversity, and the real, human stories about the impact that gentrification takes on people from rapidly changing neighborhoods.

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December Nonprofit: Worcester Youth Center

December Nonprofit: Worcester Youth Center

For our December non-profit, the Worcester Youth Center, transformation has been the name of the game. Prior to the pandemic, the Worcester Youth Center was, well, a youth center. Kids could gather to play sports, socialize, take various lessons, and more. But now, the Youth Center is focusing much more on remote learning and creative programs like arts and music.

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November Nonprofit: Living in Freedom Together (LIFT)

November Nonprofit: Living in Freedom Together (LIFT)

Throughout the pandemic, the most vulnerable people in our communities have become even more vulnerable. How does someone without a home - or living in an unsafe environment - shelter in place? How do people on the street socially distance? And furthermore, how do the people dedicated to helping vulnerable people do so while keeping themselves safe?

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A Crowler Art Q&A with Ferd

A Crowler Art Q&A with Ferd

If our most recent crowler art seemed familiar to you, it shouldn’t be a surprise why. The artist, Ferd, has shared his distinctive comic-book-inspired graffiti art all across Worcester and beyond - including at the Grove Street fire station, restaurant patios like The Hangover Pub and Paku Lounge, and recently as part of the city’s Black Lives Matter mural (see if you can spot Ferd’s letter).

We chatted with Ferd to learn more about his background as an artist, how he developed his unique style, and the incredibly personal story behind the crowler art he created for us.

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October Non-Profit: Main IDEA

October Non-Profit: Main IDEA

Main IDEA's programs provide a safe-space for youth to explore their identities through the arts, enabling them to gain self-esteem, resilience, and confidence. They facilitate a welcoming place for youth to form positive, trusting relationships with peers and adults, increasing their protective factors and gaining connections to the Worcester community.

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Art, Beer, and Social Commentary: Part II

Art, Beer, and Social Commentary: Part II

An early concept for this collage was to celebrate activism in the city throughout our history, including women’s rights, civil rights, and LGBTQ+ rights. In July, it was a humbling experience to be able to support all the people involved with realizing the vision of the Black Lives Matter mural in the city. Seeing this incredible outpouring of energy, time, artistry, and community reminded me that while it is important to celebrate the successes of our past, we are in a critical time right now where work that is being done to address inequities in our world needs to be front and center. I saw Matt capturing these historic moments in our community with his camera and connected with him about this piece that was due a few days following the creation of the mural.

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Art, Beer, and Social Commentary

Art, Beer, and Social Commentary

Joshua Croke is an artist and activist in the Worcester community who we’ve frequently collaborated with in other areas of the brewery. Given Josh’s blending of social justice and design as the founder of Action! by Design and Love Your Labels, it came as no surprise that they’d use this platform to speak about a cause that they’re so passionate about, or that they brought in Matt Wright, a local photojournalist who has been actively involved in documenting the BLM movement in Worcester, as a collaborator.

We also recognize that putting this particular piece of art on a crowler label is more complicated than the labels we’ve previously published.

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May Nonprofit: Worcester Community Skateshop

May Nonprofit: Worcester Community Skateshop

Not many organizations represent the concept of community more than our nonprofit for May, the Worcester Community Skateshop. Check out our Q&A with some of the WCS’s founders about how the organization uses skateboarding as a way to help the city’s youth - and we hope you’ll consider adding a donation with your next curbside or home delivery purchase.

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